Sheldon Krancher
Advisory Board Member | DSO & Clear Aligner Expert/Advisor
Elite Dental Force, Inc.
Sheldon Krancher is a nationally recognized dental growth strategist and clear aligner commercialization specialist with extensive experience supporting Dental Service Organizations, multi location practices, and venture backed dental technology companies. His career sits at the intersection of orthodontic innovation, enterprise sales leadership, and large scale market expansion. Over the past decade, he has played a direct role in launching, scaling, and positioning aligner platforms and dental products in some of the most competitive markets in the country, earning a reputation as a go to leader for commercial strategy and adoption readiness.
Sheldon’s background includes building and managing national sales teams, forming strategic partnership pipelines with DSOs and private equity backed groups, and guiding executive teams through product positioning, pricing architecture, clinical adoption modeling, and channel distribution strategies. He is known for uniting clinical priorities, operational realities, and revenue expectations into go to market plans that are both scalable and financially responsible. This balance of commercial execution and clinical respect has made him a trusted strategist for founders, CEOs, and provider networks looking to compete at a higher level.
His experience extends deep into the clinical side of orthodontic workflow adoption. Sheldon has partnered with orthodontists, general dentists, and clinical leadership teams to accelerate utilization of clear aligner systems, digital orthodontic tools, and integrated case management models. He has firsthand experience navigating regulatory considerations, onboarding and credentialing pathways, rollout sequencing, and long term adoption frameworks. This gives him a rare ability to scale innovation in a way that works in real operatories, not just in pitch decks.
Sheldon has also contributed to internal transformation initiatives for growth stage organizations by supporting leadership development, sales operations, product training systems, and competitive market positioning. His approach emphasizes clarity, unit economics discipline, and measurable benchmarks that drive consistent adoption and retention across multi location environments.
As an Advisory Board Member at Elite Dental Force, Sheldon provides leadership on DSO expansion strategy, enterprise sales execution, and commercialization infrastructure for the EDiFi AI platform. His guidance supports platform scalability, partner readiness, and go to market alignment as EDF positions its eligibility, payer logic, and clean claim workflows for national adoption. By combining product understanding with commercial foresight, he helps ensure that Elite Dental Force is built to perform not only as great technology, but as a viable enterprise solution for emerging and established dental groups.
Sheldon brings Elite Dental Force a combination of market intelligence, commercialization expertise, and scalable revenue strategy anchored in practical experience. His involvement reinforces the company’s mission to modernize how dental organizations operate across clinical, administrative, and financial systems by building solutions that are adoption ready, enterprise aligned, and operationally defensible in the real world.
Core Skills and Areas of Expertise
Clear Aligner Commercialization
Strategic market positioning, clinical adoption models, and competitive differentiation for aligner platforms.
Enterprise Sales and DSO Partnership Strategy
Building scalable revenue channels, negotiating partnership structures, and supporting multi location rollout plans.
Go to Market Strategy and Product Launch Architecture
Pricing models, distribution planning, value proposition development, and sales enablement systems.
Clinical and Operational Alignment
Connecting clinical workflows with sales, training, and patient experience models to support adoption and retention.
Strategic Positioning for Dental Technology Companies
Helping founders and executive teams prepare for scaling, investment conversations, and market entry.
Growth and Revenue System Design
Sales leadership, forecasting, partnership management, and organizational readiness for expansion.
Professional Summary
Sheldon Krancher is a strategist with a practical understanding of how dental products scale in the real world. He brings a grounded yet forward looking perspective shaped by years of working with DSOs, technology companies, and clinical teams. His ability to align commercial opportunity with clinical relevance makes him a key voice in the evolution of dental growth, aligner innovation, and enterprise strategy.