Travis Rodgers
Dental Network & Industry Advisor
Elite Dental Force, Inc.
Travis Rodgers is a veteran startup advisor, healthcare technology innovator, and go to market strategist with deep experience across sales, marketing, business development, partnerships, software development, and venture capital fundraising. Over the course of his career, he has built and scaled seven companies and contributed to the development of twenty seven software products, many of which have become foundational tools in the healthcare and dental technology ecosystem.
Travis is widely recognized as a pioneer in dental technology. In 2003, he led the development of the first electronic referral system in dentistry, the first online scheduling platform for dental practices, the first patient file sharing application, and the first direct integration between practice management systems and dental laboratory software. These innovations fundamentally changed how dental offices, specialists, and laboratories communicate, exchange information, and coordinate care. His work set the standard for interoperability and workflow efficiency long before digital transformation became an industry priority.
By enabling data connectivity and communication between dental teams, doctors, and laboratories, Travis helped organizations reduce administrative friction, protect data accuracy, and increase revenue through clearer treatment coordination. His work consistently reflects a focus on practical technology adoption, real world usability, and the alignment of software innovation with measurable business outcomes.
Alongside his product leadership, Travis is a nationally respected speaker and consultant on the future of dental technology, digital transformation, and change management inside dental organizations. He serves as the Technology Editor for Dental Entrepreneur magazine and hosts The Dental Innovation Show, where he interviews founders, innovators, and technology leaders shaping the next chapter of healthcare and dentistry.
As an Advisor to Elite Dental Force, Travis provides guidance on product architecture, platform scalability, go to market execution, enterprise partnerships, and fundraising alignment for the EDiFi AI platform. His experience launching category defining technologies gives Elite Dental Force a competitive advantage in execution, investor readiness, and market positioning. His contribution supports EDF’s mission to build AI driven infrastructure that is both enterprise scalable and grounded in the daily realities of dental practice workflows.
Outside of technology, Travis brings a combination of discipline, creativity, and competitive focus to his personal and professional life. He played college football and is also a four time ballroom dance competition winner, a combination that reflects the precision, adaptability, and drive that carry through his work as a leader and innovator.
Core Skills and Areas of Expertise
Healthcare and Dental Technology Innovation
Development of software solutions that solve real workflow, communication, and interoperability challenges.
Go to Market Strategy and Category Creation
Market entry planning, customer adoption modeling, and high growth product positioning.
Enterprise Partnerships and Ecosystem Development
Building relationships with strategic partners, labs, DSOs, PMS vendors, and technology platforms.
Startup Growth and Venture Capital Fundraising
Scaling early stage companies, investor communication strategies, and capital readiness planning.
Practice Management and Interoperability Integration
Connecting systems to improve case coordination, data clarity, and patient experience across providers.Change Management and Adoption Strategy
Helping organizations transition from outdated processes to modern, technology supported operations.
Professional Summary
Travis Rodgers is an operator and innovator who has influenced every stage of the modern dental technology landscape, from invention and integration to commercialization and scale. His experience reflects a long term commitment to building solutions that make healthcare simpler, faster, and more connected. He brings Elite Dental Force a strategic advantage rooted in execution, clarity, and an ability to turn emerging ideas into industry standards.