Elite Dental Force Inc. ("Elite Dental Force," "we," "us," or "our") operates the website at www.elitedentalforce.com and the EDiFi platform. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit our website, submit a contact form, book a consultation, or interact with our communications.
By using our website, you agree to the practices described in this policy. If you do not agree, please do not use our website.
1. Information We Collect
We collect information in the following ways:
Information you provide directly. When you submit a contact form, use our chat widget, or book a consultation, we may collect:
- Your name
- Your email address
- Your phone number
- The name of your dental practice or organization
- The content of messages you send us
- Your role or title (if provided)
Information collected automatically. When you visit our website, we and our service providers automatically collect certain technical information, including:
- Your IP address and approximate geographic location
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- Referring URLs
- Device identifiers
- Interaction data collected through cookies and similar tracking technologies
Information from booking and scheduling. If you book a demo or consultation through our calendar tool, we collect your name, email address, phone number, and any notes you submit with the booking request.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries. When you contact us or submit a form, we use your information to reply to your message and follow up as appropriate.
- To schedule and conduct demos or consultations. We use your contact and booking information to confirm appointments, send reminders, and prepare for meetings.
- To send you relevant communications. With your consent, we may send you updates about EDiFi, industry insights, or announcements. You may opt out at any time.
- To analyze and improve our website. We use analytics data to understand how visitors use our website and identify areas for improvement.
- To manage our CRM and business operations. Contact information is stored and managed in our customer relationship management system to support follow-up and business development.
- To comply with legal obligations. We may use or disclose your information as required by applicable law, regulation, or legal process.
3. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to operate core functions, analyze traffic, and improve user experience.
Types of cookies we use:
- Essential cookies. Required for the website to function. These cannot be disabled without affecting core functionality.
- Analytics cookies. Used to collect aggregated information about how visitors use the site. We use Google Analytics (via Google Tag Manager) for this purpose. Data collected is anonymized and used only for site performance analysis.
- Functional cookies. Used by third-party tools we have integrated, including our booking calendar and CRM widget (GoHighLevel), to enable forms, chat, and scheduling functionality.
Managing cookies. You can control or disable cookies through your browser settings. Most browsers allow you to block or delete cookies, though doing so may affect the functionality of certain features on our website. You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On.
Our website uses a cookie consent banner to obtain your consent before setting non-essential cookies where required by applicable law.
4. Third-Party Services and Data Processors
We work with the following third-party service providers who may process your information on our behalf. These providers are contractually bound to use your data only for the purposes we specify and to maintain appropriate security standards.
- GoHighLevel. We use GoHighLevel as our CRM, form management, chat widget, and booking calendar platform. Information submitted through contact forms, the chat widget, and appointment booking is processed and stored within GoHighLevel. GoHighLevel acts as a data processor on our behalf. You can review GoHighLevel's privacy practices at gohighlevel.com/privacy-policy.
- Google Analytics and Google Tag Manager. We use Google Analytics to understand website traffic and user behavior. Data is collected through cookies and may be processed by Google on servers in the United States and other countries. Google Analytics data is aggregated and does not identify individual users. You can review Google's privacy practices at policies.google.com/privacy.
We do not sell, rent, or trade your personal information to any third party for their independent marketing or commercial purposes.
5. Your Privacy Rights
General rights. Regardless of where you are located, you may contact us at any time to:
- Request access to the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information (subject to certain legal obligations)
- Opt out of marketing communications
GDPR — European Economic Area and United Kingdom residents. If you are located in the EEA or UK, you have the following additional rights under the General Data Protection Regulation (GDPR) or UK GDPR:
- Right of access. You may request a copy of the personal data we hold about you.
- Right to rectification. You may request that we correct any inaccurate or incomplete personal data.
- Right to erasure. You may request that we delete your personal data where there is no legitimate reason for us to continue processing it.
- Right to restrict processing. You may request that we limit how we use your data in certain circumstances.
- Right to data portability. Where processing is based on your consent or a contract, you may request a machine-readable copy of your data.
- Right to object. You may object to processing based on legitimate interests or for direct marketing purposes.
- Right to withdraw consent. Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
Our legal basis for processing personal data under GDPR is generally one of the following: your consent, the performance of a contract or pre-contractual steps at your request, compliance with a legal obligation, or our legitimate business interests (such as responding to inquiries and improving our services).
CCPA — California residents. If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information:
- Right to know. You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you in the past 12 months.
- Right to delete. You have the right to request deletion of personal information we collected from you, subject to certain exceptions.
- Right to opt out of sale. We do not sell personal information. You do not need to opt out.
- Right to non-discrimination. We will not discriminate against you for exercising any of your CCPA rights.
To exercise any of these rights, contact us using the information in Section 10 below. We will respond to verifiable requests within the timeframes required by applicable law.
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Specifically:
- Contact form and inquiry data is retained in our CRM for as long as the associated business relationship or sales opportunity is active, and for a reasonable period thereafter.
- Analytics data is retained in accordance with Google Analytics default retention settings, which you can review on Google's platform.
- Booking and consultation data is retained for business and record-keeping purposes.
When information is no longer needed, we take reasonable steps to delete or anonymize it.
7. Data Security
We implement reasonable and appropriate technical and organizational measures to protect the personal information we collect against unauthorized access, disclosure, alteration, and destruction. These measures include access controls, encrypted data transmission (HTTPS), and reliance on security-certified third-party platforms.
However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately.
For more detail on how EDiFi handles data security at the platform level, visit our Security page.
8. Children's Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us and we will delete it promptly.
9. International Data Transfers
Elite Dental Force Inc. is based in Saratoga Springs, Utah, United States. If you are located outside the United States and choose to provide information to us, please be aware that your information will be transferred to and processed in the United States. By using our website, you consent to this transfer.
For transfers from the EEA or UK, we rely on appropriate safeguards as required by applicable law, including standard contractual clauses where applicable.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
Your continued use of our website after any update constitutes your acceptance of the revised policy.
11. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need to report a data concern, please contact us at:
- Company: Elite Dental Force Inc.
- Address: Saratoga Springs, Utah, United States
- Email: info@elitedentalforce.com
- Website: www.elitedentalforce.com
You may also review our Terms of Service for additional information about your use of this website.